Cleema App
Digital platform to motivate sustainable behavior in the urban population
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Sandstorm GmbH
Introduction
Cleema is the channel for a more sustainable Dresden. The app offers interesting news every day in the magazine, invites you to discover local projects and offers challenges for a competition with family or friends. You can put your knowledge to the test in the daily quiz and browse through fair and regional offers in the marketplace.
The goal
The city of Dresden has ambitious goals in terms of sustainability and climate neutrality. These goals can only be achieved together with the people of Dresden. The Cleema app aims to activate and inform people. Elements such as themed challenges playfully encourage people to think about sustainability issues and take action.
Smart Community
Focus topic
in implementation
Project status
2022-2026
Duration
Entire city
Area of application
55.000 euros
Budget
Cleema
The most important information
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Sandstorm GmbH
What does Cleema do for the environment?
Cleema promotes more environmentally conscious behavior through information, interaction and access to sustainable projects and products and thus supports environmental protection at Dresden.
How does Cleema improve everyday life?
The app uses challenges, quizzes and practical sustainability tips to make it easier to integrate sustainable routines into everyday life and provides information on current campaigns and initiatives.
What new possibilities are there?
Cleema enables participation in regional sustainability projects and offers discounts for fair, environmentally friendly products and services via the marketplace.
How can I participate?
The Cleema app can be downloaded for Android from the Google PlayStore or for Apple devices from the App Store. The Cleema app is free to use and can be used by anyone with or without registration.
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Sandstorm GmbHBroaden your horizons
The magazine regularly publishes news about interesting campaigns, events, initiatives and tips and tricks. Cleema keeps users up to date on sustainable development at Dresden.
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Sandstorm GmbHGet to know the community
In the project overview, you can discover a variety of sustainability projects in the region. Associations and other initiatives present their inspiring hands-on offers. From gardening and media projects to district initiatives, everything is included.
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Sandstorm GmbHMastering challenges
Cleema offers not only information, but also interaction. Prepared challenges invite everyone to take part - or you can simply start your own challenge. The daily quiz provides surprising facts and practical sustainability hacks for everyday life.
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Sandstorm GmbHDiscover the marketplace
In the marketplace, interested parties can discover fair, organic, regional, vegan and zero waste products at Dresden. Local suppliers present themselves and their offers in more detail. Discount codes and vouchers from the app can be used to save money when shopping.
Cleema
Benefits for the economy
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Sandstorm GmbH
Why is Cleema important for the economy?
Cleema strengthens sustainable institutions through a targeted approach and increases their visibility among their own target group. Users are activated for sustainable topics at a low threshold.
How does the economy benefit from the project?
Regional companies and associations are given a platform to exchange ideas with potential customers and members and to promote sustainable products and services.
What new opportunities are emerging?
Companies can use Cleema to reach new target groups, draw attention to offers or promotions and receive direct feedback from users.
How can companies get involved?
Business and civil society can present themselves in the marketplace and in challenges and enter into dialog with an environmentally conscious community.
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Sandstorm GmbHDirect target group approach
The Cleema app offers the opportunity to establish a target group-specific communication channel on sustainability topics and to make institutions or offers in this field better known. The magazine, the marketplace and the challlenges offer ideal conditions for presenting yourself to the target groups at a low threshold.
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Sandstorm GmbHOpen subsequent use
Gamification elements such as challenges and the quiz, as well as other components, can be tested from an administrative perspective. The app is available as open source for subsequent use by other municipalities and can be further developed as required.
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Sandstorm GmbHSmarte Participation
User feedback enables the impact of measures to be better understood and used for future projects. Cleema enables smarte and digital participation to promote topic-related activities at local level and gather experience for the administration.
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Sandstorm GmbHRegional exchange
A regional innovation ecosystem should support the people of Dresden in becoming active and acquiring new knowledge. At the same time, a platform is to be created that enables regional sustainable companies to interact with their customers.
Cleema
Project partner
Sandstorm Media GmbH
Sandstorm Media's core business is the development of highly scalable, web-based applications for companies. Sandstorm's slogan is "We program the future".
Lokale Agenda 21 für Dresden e.V.
Our mission is to create and maintain affordable housing in the state capital Dresden. With this task, we assume social responsibility.
Our Smart
City team
Nico Pockel
City of Dresden
Office for City Strategy, International Affairs and Citizen Outreach
- Telephone
- 0351-4882185
- npockel@dresden.de